With business savvy and style to spare, Daymond John entertains audiences every week as the go-to branding guru on ABC's hit entrepreneurial business show, Shark Tank. A highly regarded marketing expert and author, John is the founder of iconic fashion brand FUBU ("For Us by Us"), which effectively created the then-untapped urban apparel market.
Hollis, Queens—the birthplace of hip-hop and John's home community—helped spur the inspiration for FUBU. Embraced by the likes of Rick Ross, Lil John, DJ Khaled, and SouljaBoy, FUBU ultimately changed the face of the fashion world. After cementing himself as a branding visionary with his books, Display of Power and The Brand Within, and his role as one of the "Sharks," John formed Shark Branding to provide companies with the marketing insights that have proven his own companies successful.
A Brandweek Marketer of the Year, Ernst & Young New York Entrepreneur of the Year, recipient of the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and one of Crain's New York Business's Forty Under Forty, John has been recognized time and again for his staggering contributions to fashion and the changing face of American business. Called "a driven, visionary leader" (Russell Simmons) who knows that "building your brand never stops" (Kim Kardashian), John acts as a seasoned guide to organizations striving to create an enduring brand. Arguing that branding relationships have seeped into every aspect of daily life, John's message draws on both his own experiences as an entrepreneur as well as his hard-won insights as a consultant to the world's most cutting-edge trendsetters and tastemakers.
- Take the Plunge: You Can Swim with the Sharks
- The Brand Within: Branding Yourself from Birth to the Boardroom
- Negotiating for Women: Going Toe to Toe with the Big Boys
- How to Negotiate: Lessons from an Entrepreneurial Icon